Senior Brand Designer / 12 years

Make it clear.
Make it matter.

I translate complex ideas into clear, memorable visual systems across identity, campaigns, digital experiences, and creative direction.

The goal isn't simply to make something look good. It's to create a system that can work in the real world.

Selected work01—03

Brand refresh & identity system

Building a flexible visual system from discovery to execution.

Led discovery, concept development, identity design, and core visual-system development for a mid-size organization.

DiscoveryIdentityVisual system

Integrated campaign design

Creating one visual language for a complex message.

Developed creative direction and a coherent visual language for a multi-channel campaign across digital and print touchpoints.

Creative directionArt directionMulti-channel

Product / digital experience redesign

Using hierarchy and reusable patterns to make a digital product more consistent.

Helped establish clearer visual hierarchy, reusable design patterns, and a more consistent experience with product and content stakeholders.

Digital experienceDesign patternsProduct

Method04

Start with the problem.
Build for the real world.

Understand

Start with the problem, audience, and context.

Explore

Develop concepts and visual directions.

Refine

Use iteration and clear creative rationale to make decisions.

Systemize

Create adaptable components that can work across channels and teams.

Capabilities05

Brand

Strategy & identity systems
Concept development
Visual storytelling

Campaign

Integrated design
Art direction
Creative collaboration

Digital

Digital experience design
Design systems
Presentation design

Leadership

Creative direction
Stakeholder communication
Mentoring

Experience06

2020—NOW

Senior Brand Designer

Northstar Creative Group / Chicago

Lead identity and campaign projects from discovery through execution. Translate complex organizational or product messages into visual systems, present creative rationale to stakeholders, develop reusable brand and design-system components, provide art direction, and mentor junior designers.

2016—2020

Brand Designer

Brightline Media / Chicago

Developed visual identities, campaign concepts, presentation materials, and digital creative. Collaborated with account, strategy, content, and development teams and created adaptable systems across channels.

2012—2016

Graphic Designer

Mosaic Design Co. / Evanston

Designed print and digital materials for nonprofit, education, consumer, and professional-services organizations, supporting concept development, production, presentation design, and brand implementation.

Education

BFA / Communication Design

Columbia College Chicago / 2012

Professional development

Certified Brand Strategist — Brand Development Institute
Design Systems Workshop
Accessibility for Digital Designers
Facilitation and Creative Critique

Contact07

Let's make the complex
easier to see.

Avery Bennett avery.bennett@example.com (555) 013-4621 Download résumé ↗ Chicago, IL